RF

Radio Frequency. Refers to alternating current ( AC) having characteristics such that, if the current is input to an antenna, an electromagnetic ( EM) field is generated suitable for wireless broadcasting and/or communications. Chicago Mercantile Exchange Glossary

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RF UK US noun

► MARKETING ABBREVIATION for reach vs frequency: the number of people who see an advertisement compared with the number of times each person sees it: »

Our RF Planner forecasts the reach and frequency associated with online advertising campaigns.